Free Amazon FBA Calculator: Profit, Margin and Break-Even Price

Amazon fees
Net profit / unit
Net margin
ROI on product cost
Break-even price

The referral fee is a percentage of the sale price (15% in most categories, minimum $0.30). The FBA fulfillment fee depends on size tier and shipping weight, so copy the exact fee for your product from Seller Central's Revenue Calculator. These figures are estimates and exclude returns, VAT and long-term storage surcharges.

Short answer

Amazon FBA profit is the selling price minus the referral fee (15% in most categories), the FBA fulfillment fee (set by size and weight), storage, inbound shipping, product cost and ads. A $29.99 product often keeps 20–30%. Enter your numbers above to see net profit, ROI and break-even.

Updated · 4 alternatives compared

Referral fee (most categories)
15% (min $0.30)
Typical total Amazon fees
~30–40% of price
Common target ROI
≥ 100% on product cost

01 — Ranking

Other free options, ranked

  1. Amazon Revenue Calculator (official)

    sellercentral.amazon.com

    4.6

    Amazon's own FBA calculator, with exact fees for any ASIN.

    Best for
    Exact fulfillment and referral fees for a specific product listing.
    Free plan & limits
    Free and works without a seller account. You look up products one at a time by ASIN. It doesn't include your ad spend, so the profit it shows is optimistic.
    Open Amazon Revenue Calculator (official)
  2. Helium 10 Profitability Calculator

    helium10.com

    4.3

    Chrome extension that estimates FBA fees right on Amazon product pages.

    Best for
    Product research: checking profitability while you browse Amazon.
    Free plan & limits
    The free Helium 10 plan includes limited use of some tools. Full research features require paid plans (about $99/month and up).
    Open Helium 10 Profitability Calculator
  3. Jungle Scout extension

    junglescout.com

    4.1

    Product research suite with FBA fee and profit estimates.

    Best for
    Sellers combining demand data with profit estimates.
    Free plan & limits
    Paid plans only (about $49/month), with a money-back guarantee. There is no permanently free plan.
    Open Jungle Scout extension
  4. SellerAmp SAS

    selleramp.com

    4.2

    Fast profit and ROI checks for online arbitrage and wholesale sellers.

    Best for
    Arbitrage resellers scanning many products a day.
    Free plan & limits
    Free trial, then from about $17/month. Mobile scanning and restriction checks are included in paid plans.
    Open SellerAmp SAS

02 — Comparison

Side by side

Scroll sideways to see every tool. The first column stays pinned.

Feature / CriterionThis calculatorAmazon Revenue CalculatorHelium 10SellerAmp
Exact FBA fee lookup by ASINNo (enter fee)YesYesYes
PPC cost per unitYesNoPartialNo
ROI and break-even priceYesNoYesYes
Works for products not yet on AmazonYesYes (by size)LimitedNo
PriceFreeFreeFree tier / paidPaid
Login requiredNoNoYesYes

03 — Guide

How to calculate Amazon FBA profit step by step

  1. Measure and weigh the packaged product

    FBA fees depend on size tier (small standard, large standard, large bulky) and shipping weight, which is the greater of the unit weight and dimensional weight (L×W×H ÷ 139). A few millimetres can push a product into a more expensive tier.

  2. Look up the fulfillment fee

    Use Amazon's Revenue Calculator or the FBA fee table for your size tier, then enter the fee above. Fees are revised every year, usually in January.

  3. Add every cost per unit

    Include product cost, freight and duties per unit, prep and labelling, monthly storage (higher from October to December), and PPC spend per unit sold (total ad spend ÷ units sold). PPC often takes 10–25% of the price at launch.

  4. Check margin, ROI and break-even

    Common rules of thumb are at least 25–30% net margin and 100% ROI on product cost to survive price wars and returns. The break-even price shows how far you can discount before you lose money.

  5. Stress-test the numbers

    Rerun the calculation with a 15% lower price and 20% higher ad cost. If the product loses money in that scenario, renegotiate costs or change the packaging before you order inventory.

04 — FAQ

Common questions

How much does Amazon take per FBA sale?

Usually 15% referral fee plus a fulfillment fee of about $3–7 for standard-size items, plus storage. On a $30 product, Amazon's fees typically total $8–11, around 30–35% of the price, before your ad spend.

What is a good profit margin on Amazon FBA?

Many sellers aim for 25–30% net margin after all fees and ads, and 100% or more ROI on product cost. Margins below 15% leave little room for returns, PPC price increases or competitors cutting prices.

Why isn't the FBA fee calculated automatically here?

The fee depends on the exact size tier, weight, category and the current year's rate card, all of which change. Copying the exact fee from Amazon's Revenue Calculator is more accurate than an estimate built into this tool. Everything else is calculated for you.

Is this Amazon FBA calculator free?

Yes. It is free, has no ads and needs no seller account. It runs in your browser, so your cost data is never uploaded.

Scores reflect our own assessment of free-tier value. Prices and limits change, so check them on each provider's site before you buy.

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